ABOUT SORIN

I'm Sorin Floti, a BACP-registered integrative counsellor and coach based in Battersea, south-west London.

I work with adults in person at my practice near Clapham Junction, and online with clients across the UK and beyond.

I grew up in Romania and have lived and worked in the United States and the United Kingdom since my late teens – I see clients in both English and Romanian.

How I came to this work

I trained in counselling after a career that began in other fields. My earlier work was with investment funds in New York, London, and Seattle, work that taught me a great deal about ambition, pressure, and the cost of high-performance environments on the people inside them.

Alongside my therapy practice today, I also run Right at Home Wandsworth & Lambeth, a CQC-registered homecare service that supports people to live safely and independently at home. That role keeps me close to the realities of care, family responsibility, and how people navigate illness, ageing, and difficult transitions.

I came to therapy first as a client — during a difficult period that helped me understand, from the inside, what it is to feel stuck and to find a way through. The decision to retrain in counselling and coaching grew out of that experience: a recognition that the most meaningful work I could do was helping others make sense of what life had handed them, and what they wanted to do with it. (You can find out more about that in my conversation on A Bunch of Therapists.)

My approach in brief

I work integratively, which means I draw on more than one therapeutic tradition and adapt my way of working to who you are and what you're bringing.

At the heart of it is a person-centred foundation: a relationship that feels safe, genuine, and respectful, where you can speak openly without fear of judgement.

Alongside that, I bring an existential focus when it fits, making space for questions of meaning, identity, freedom, and what a more honest way forward might look like.

When practical structure is helpful, I can draw on my coaching training to support concrete forward movement – clarifying goals, identifying barriers, building sustainable habits.

You can read more about how this looks in practice on the How I Work page.

Training, qualifications, and ethics

I hold a BACP-accredited Postgraduate Diploma in Integrative Counselling and Coaching from the University of East London, and I am a Registered Member of the British Association for Counselling and Psychotherapy (BACP no. 418323).

I work within the BACP Ethical Framework, engage in regular clinical supervision, hold professional indemnity insurance, and meet relevant data protection requirements.

I am committed to an anti-discriminatory practice and aim to be an attentive, culturally aware presence with people from any background.

My wider academic background includes a BA in Economics from Harvard College, an MSc in Social Policy from the London School of Economics, and a Master in Public Policy from the Harvard Kennedy School. I'm grateful for what those years gave me, shaping a reflective, culturally aware, and thoughtful approach to the work.

If any of this resonates and you'd like to explore working together, the best first step is a free 20-minute introductory call.


QUESTIONS? LET’S CHAT.

HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH ME.